Zara Online Launch
Communications
Events
Talent & Creators
Client
Scope
Date
Zara
Strategy, Communications, Event, Talent, Showroom
2018
AMPR successfully managed the communication, above the line and event strategies for the launch of ZARA Online in Australia and New Zealand.
AMPR orchestrated a seamless tiered announcement strategy with press management at the VIP event at the Sydney Opera House and activation on Sydney Harbour.
The team managed the social media roll out and contra gifting to 1,500+ digital influencers and secured high profile press placements across print, broadcast and online.
