PHOTO 2024 Championing Australian Photographic Arts

AMPR was delighted to continue its partnership with PHOTO Australia for another season to deliver a high-impact and results-driven PR campaign that generated awareness and excitement for PHOTO 2024 amongst all stakeholders.  

We executed an integrated press strategy to generate national and international earned media outcomes highlighting various elements of the month-long festival of photography, amplifying its cultural significance and encouraging widespread engagement.