Melbourne Central Lunar New Year Product Giveaway

AMPR delighted in working on Melbourne Central’s Luna New Year Product Giveaway.

AMPR created a strategic and innovative influencer marketing campaign that drove powerful results in inspiring consumers to Melbourne Central during Lunar New Year, with a record ‘sell out’ in 25 minutes and queues at the centre before it opened to redeem gifts.

The power of the campaign is reinforced by the fact no other ATL or marketing activities were in market at same time.