Kathmandu’s ‘Do All You Can’ Summer Famil
Content
Talent & Creators
Client
Scope
Date
Kathmamdu
Strategy, Ideation, Communications, Event, Ambassador, Production, Content Capture, Post-Production
December 2023
To launch Kathmandu’s ‘Do All You Can’ summer campaign, AMPR orchestrated the unforgettable ‘Do All You Can’ Summer Famil, an intimate and educational staycation hosted in the Blue Mountains, NSW, with 20 press and talent.
The two-day event was packed with educational and active outdoor activities, with guests sporting Kathmandu’s new summer ranges and putting them to the test. Guests were also offered an exclusive viewing of Jason Woodside, Kathmandu’s summer artist in residence in action as he created a vibrant mural set against the backdrop of Katoomba’s Street Art Walk.
Nissan Australia were a proud event partner, providing guests the opportunity to test drive the all-new Nissan X-TRAIL e-POWER vehicles for the duration of the stay.
The ‘Created By AMPR’ team were on site, producing and capturing captivating videos to be repurposed across social, providing a behind the scenes look into the jam-packed adventure.
This campaign was further amplified by a strategic press and ambassador campaign to support in generating mass social and press awareness.
