Integrated multi-channel campaign from talent procurement to press liaison and event management
Events
Partnerships
Talent & Creators
Client
Scope
Date
Witchery
Strategy, Ideation, Communications, Event, Talent, Content, Partnership, Showroom, Activation
April 2024
AMPR collaborated with Witchery and the OCRF to bring the annual 2024 White Shirt Campaign to life.
We pulled together a strategic publicity and social plan with the aim to raise awareness and funds for this important cause, which included securing 44 ambassadors for the campaign, including The Hon. Julie Bishop, Sarah Abo, Jelena Dokic, Pip Edwards, Sylvia Jeffreys, Allison Langdon, Melissa Leong, Sammy Robinson, Dominique Elissa, Magnolia Maymuru and Emma Watkins.
AMPR led the press, talent and event approach to create hype around the launch which took place at The Sydney Opera House Concert Hall Northern Foyers.
In the lead up to the White Shirt launch moment, we also supported in content creation, tailored seeding and talent engagement.
The annual Witchery White Shirt Campaign, in partnership with the OCRF, has raised over $16 million to date to help fund the research required to find an early detection test for Ovarian Cancer.
