Integrated communications, talent management and event management to launch new experience to market
Events
Partnerships
MELBOURNE, AUSTRALIA - JUNE 15: during a Stadium Golf Media Opportunity at Marvel Stadium on June 15, 2023 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
Client
Scope
Date
Marvel Stadium
Strategy, Communications, Event, Talent, Production, Video Content Capture, Post-Production
June – September 2023
AMPR partnered with Marvel Stadium in a Melbourne first to transform the famed sporting and entertainment mecca into a 9-hole golf course for three weeks in September 2023.
AMPR worked closely with broadcast networks, major newspapers, What’s On titles, and talent to capture the attention of Melbourne. This drove interest in booking a tee-time that saw the activation extend by a further 11 days.
Key moments of the campaign were the Launch Event and Stadium Golf Invitational for which AMPR managed the guest list, talent content on the ground, and media, guaranteeing all of Melbourne knew that Marvel Stadium was the best location for a September swing.
MELBOURNE, AUSTRALIA - JUNE 15: Steven May of the Demons poses for a photo during a Stadium Golf Media Opportunity at Marvel Stadium on June 15, 2023 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
MELBOURNE, AUSTRALIA - JUNE 15: Kylie Rogers, Executive General Manager Customer and Commercial of the AFL and Steven May of the Demons pose for a photo during a Stadium Golf Media Opportunity at Marvel Stadium on June 15, 2023 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
MELBOURNE, AUSTRALIA - JUNE 15: during a Stadium Golf Media Opportunity at Marvel Stadium on June 15, 2023 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
MELBOURNE, AUSTRALIA - JUNE 15: during a Stadium Golf Media Opportunity at Marvel Stadium on June 15, 2023 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
MELBOURNE, AUSTRALIA - JUNE 15: during a Stadium Golf Media Opportunity at Marvel Stadium on June 15, 2023 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)