Integrated communications for Australia’s largest consumer fashion event  

AMPR produced a comprehensive communications strategy to drive high-quality, positive press outcomes and talent engagement in the lead up to and during the 2024 PayPal Melbourne Fashion Festival.  

Supporting across runways, major industry events and workshops, we worked to drive ticket sales, amplify national awareness and generate maximum excitement for the Festival’s entire programme, alongside profiling key stakeholders including partners, designers, creatives, and the MFF Executive team.  

AMPR also secured quality media and influential talent to attend all Festival events, driving further press and social coverage outcomes.