Integrated communications and event execution
Events
Partnerships
Client
Scope
Date
Specsavers
Strategy development, press relations, event planning, supplier liaison, on the ground support, talent & content management
9 August 2023
AMPR helped drive awareness for the launch of the exclusive Mimco collection into Specsavers stores nationally via event, press and influencer management.
Top tier Melbourne press, talent and Specsavers stakeholders were invited to an intimate sit-down lunch at Melbourne’s Entrecote, where guests learned about the design process from Mimco and Specsavers team members.
Gemma Dimond, Chantelle Stanton, Bec and Marissa Karagiorgos, Lisa De Sanctis and Jessie Roberts were some of the socialites and content creators that joined the guest list, receiving the first look at the exclusive collection and styling the new optical and sunglass frames.
