Execute a Content Awareness Piece for the Swisse x AOC Partnership. Encourage Engagement Among Zillenials with Australia’s Participation in the Olympic Games.

Collaborators: The Inspired Unemployed, Australian Olympics Committee

Objective: Swisse Wellness aimed to enhance brand visibility and engagement by connecting with their audience through an innovative campaign at the 2024 Paris Olympics. The goal was to create dynamic, on-the-ground content that highlighted the Olympian spirit, while utilizing humor and authenticity to build brand resonance with a younger audience.

Execution: Content creation: Filming and editing of all nine episodes on location in Paris.

Media Engagement: Six live crosses to The Project TV, six press opportunities, and presence at eight on-the-ground Olympic events.

Talent Collaboration: Featured seven Olympians across multiple sports.

Social & TV Reach: Over 50 Million+ views across platforms, including TikTok, Instagram, and The Project.