Client
Scope
Date
Crown
trategy, Communications, Talent Management and On Ground Support
2, 5 & 7 November 2024
AMPR worked closely with Crown to reimagine and bring to life the famed Crown Birdcage Marquee across the Flemington Spring Carnival, with a key focus on Crown Oaks Day.
We created a brand aligned, curated and elevated guest list, and secured attendance from local, interstate and international talent. which we utilised alongside the premium event offering, to drive national awareness and interest through broadcast networks, major newspapers, and What’s On titles, that spoke to the premium Crown brand.
We leveraged our strong relationships with talent, managers and media to ensure that Crown took the lead off the track and was the ultimate location to celebrate past the post.
