Behind the Campaign with Swisse and The Inspired Unemployed
Content
Partnerships
Talent & Creators
Content
Partnerships
Talent & Creators
Client
Scope
Date
Swisse
Strategy, Production, Content Capture, Post-Production
April 2024
“Behind the Campaign” was one of six documentary series distributed across Swisse’s digital platforms and partner channels.
Comprising six captivating episodes, “Behind the Campaign” provides an exclusive, behind-the-scenes look at the creative process, challenges faced, and the ultimate achievement of bringing “The Instant Rizz Gummie” to life. From brainstorming sessions to product development and influencer partnerships to the campaign’s public unveiling, viewers are immersed in the intricacies of modern marketing at its finest.
Through compelling storytelling, AMPR captured the authenticity and excitement surrounding Swisse’s campaign. By showcasing the journey from conception to completion, “Behind the Campaign” not only educates viewers about Swisse’s innovative approach but also fosters a deeper connection with the brand.