Top 5 Ways to Boost Your Instagram Engagement

Whilst growing your Instagram engagement may sound daunting, it really isn’t. All it takes is a few simple tweaks to what you may already be doing and voila! 

Sure, you may have a lot of followers and be creating awesome content, however if your followers aren’t seeing it, you may be falling through the cracks. The Instagram algorithm arranges posts in a user’s feed based on which accounts they are interacting with regularly, and if your account is full of disengaged followers then the algorithm will push you to the bottom of the feed.  

 Instagram engagement is a measure of how people are interacting with your content. It takes all factors into consideration, including your follower count, likes, comments, saves and shares. This is a useful metric to get a better understanding of whether your content is resonating with your audience.  

When looking at ways to boost our engagement, it’s not just one simple thing. You may be an IG addict like me, spending every second scrolling, or you may be more the post and forget type character, logging out of IG for a few days (wow you have self-control). Either way, if you aren’t engaging with your audience and creating the content they are interested in it is all pointless.  

Follow our simple steps to ensure your content is being seen by the people that matter!

“Sure, you may be creating awesome content, however if your followers aren’t seeing it you may be falling through the cracks.”

Now to the nitty gritty.  

1. Understand your followers  

Determine who your followers are and what they like. This will better assist you in creating the most cohesive output of content! If they engage with your funny content but not your aesthetic content, do more of that! If they aren’t engaging with your static posts but love your reels, do more! Tailor your feed to what is performing the best! 

 2. Engage with your community! 

To get engagement, you have to give engagement. Make time to respond to all comments, DMs, and shares. If a follower takes the time to comment on your posts, respond to them even if it’s as simple as an emoji! People are much more likely to keep interacting with you if they see your recognition. 

3. Ensure you are creating visually pleasing content

Strong visual content gives people a reason to stop scrolling and follow, like and engage with your content. As our sense of sight is the first thing people engage with, it is so important to stand out visually. Try to share hi-res, bright and aesthetic content.  

4. Carousels 

The more images you include in your post, the better chance of boosting your engagement. Carousels encourage your audience to stop and scroll through and interact with your content, which tells the algorithm that this user is enjoying what they are looking at and will, in turn, serve them more of this!  

5. Video footage is key 

Reels are your best friend for boosting your Instagram engagement. Reels can be educational, engaging, funny, aspirational and, so long as they are what your audience is interested in, they are bound to grow your engagement!  

See, it wasn’t that daunting was it?