Landing your pic and another one

Think about it. You’re flicking through the paper or scrolling the news, what grabs your attention? Is it a big slab of text? A catchy headline? More likely than not, I would put money on it being a strong image or engaging visual. 

It’s our job to land our clients in the press and, to do this, we need a compelling image. They say a picture is worth a thousand words, especially when space is hot property and word count can be limited.  

Pic ops give you the ability to show, rather than tell, your audience about the event or product. 

Although for every client and opportunity the photo will look different, there are some tried and tested tricks that work every time. 

Think Colour! 

Colour always pops off the page and brightens up an otherwise dull page.   

Bigger is Better 

If it’s a pic of a model on their own, we recommend an outfit with movement or volume to create drama and impact. Always take a few options in case the photographer wants variety, 

Don’t overcrowd it 

Generally speaking, I would advise having no more than two or three people in the pic as it can lose its impact. 

Location location location! 

Think through a location that is both relevant to the brand, story or event but also new or exciting. 

Credits 

Before you finish, make sure the photographer has all the correct credits – talent names, brand name, event details and date and any call to action. 

Interview 

Always offer an interview with talent or a representative to support the pic.  It’s a great way to secure key messaging and add more depth to the accompanying story.  

“Pic ops give you the ability to show, rather than tell, your audience about the event or product, helping them to picture themselves in it.”