MELBOURNE, 14 May 2010: The L’Oréal Melbourne Fashion Festival (LMFF) is delighted to announce the appointment of Grant Pearce as Creative Director. He will commence 15 July 2010. Grant will lead the Festival following the departure of Festival Director Karen Webster in June 2010.
Grant’s appointment follows an extensive national and international review of high calibre candidates by the Festival’s Board of Directors.
Festival Chairman Laura Anderson said Grant’s appointment is a wonderful opportunity to take the Festival to the next level, building upon its strong foundations.
“We wanted the next Creative Director not only to embrace the heritage of the Festival but to lead the Festival in its next stage of development. Grant brings a wealth of creative and strategic experience that will further cement LMFF’s position as the preeminent consumer fashion event in the world,” Ms Anderson said.
“Grant’s reputation as a fashion industry authority precedes him. He is passionate about developing and celebrating Australian design talent and the industry as a whole. His international credentials in business, the arts and fashion will ensure LMFF’s continued success as a directional fashion event on the international stage,” said Ms Anderson.
Grant Pearce said “I am honoured to accept the position and to lead the team at the L’Oréal Melbourne Fashion Festival, leveraging my skills as Creative Director. LMFF continues to grow from strength to strength, capturing the world’s attention and attracting industry leaders from around the world. I look forward to working with the team to further enhance the Festival’s contribution to the fashion and creative industries, the economy and our key stakeholders”.
LMFF is a jewel in the crown of Victoria’s Major Event Program and an industry authority. It showcases Australia’s finest design talent, stimulates retail spend, investment and tourism and is a powerful advocate for the Australian fashion industry around the world. The Festival also acts as a unique catalyst for the industry’s development.
The Victorian Government, a proud sponsor of the L’Oréal Melbourne Fashion Festival, is delighted with the appointment of Grant Pearce. It will allow Victoria and the Festival to further develop new initiatives for the benefit of the industry, our economy and our community.
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Grant Pearce:
Grant Pearce has extensive experience both in Australia and overseas. His current position is Editorial Director GQ – Conde Nast Asia Pacific, responsible for the overall editorial direction of GQ China and GQ Japan.
Prior to this, Grant was Publisher – Fashion Division, FPC Magazines, overseeing all functions of magazine titles including Vogue Australia, Vogue Girl and GQ Australia. His previous positions represent impressive and unparalleled first-hand knowledge in publishing, advertising, promotions, events and public relations.
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For more information, please contact Sarah Gale or Ben Handberg at Ann Morrison Public Relations:
+61 3 9537 3311 sarah@ampr.com.au or ben@ampr.com.au
‘Living Melbourne’ encompassed a new brand direction for the Centre, focussed on positioning Melbourne Central as the district at the heart of Melbourne’s CBD where the city’s most creative trends, people and brands come together. ’Living Melbourne’ speaks to the Centre’s physical space, the mix of stores and the attitude of the people who shop there.
